Budweiser was relatively unknown in the New Zealand market. We needed to change that. To do this, we created an interactive experience promoting Budweiser's Made in America festival whilst utilising the platform to create brand awareness. The responsive microsite gave users the opportunity to preview performing artists' music directly from the site, as well as 'favourite' them which then allowed us to create them a custom Spotify playlist delivered straight to their inbox.
Client: Lion Nathan
UI, UX