Problem: Johnnie Walker didn’t have a lot of budget, but what they did have was a brand that was struggling on social media, with a lackluster ATL campaign only making it worse.
Solution: We brought back storytelling, the core of the Johnnie Walker brand. We told an aspirational story of a life well spent, punctuated with moments of achievement that were celebrated with an appropriate bottle from the range, utilising the Facebook Canvas platform.
Client: Lion Nathan
Photography: Alex McVinnie-Maidment
Copy: Skyler Bongers
Design